×

GET INVOLVED

Call us 01785 253 796 or
email join@ipia.org.uk

GET INVOLVED

Call us 01785 253 796 or
email join@ipia.org.uk

The Antalis Academy How to Stop Giving Way on Price – Effective Negotiation Skills Workshop

Who’s the course for?

Anyone who has price discussions with clients. The workshop is also useful for people at printing companies who are involved in purchasing.

Antalis Academy PrintersAntalis Academy

Workshop details

This is part of a series of 5 workshops delivered by Matthew Parker that are designed to give practical advice and training to printers and print management companies.

 

 You want that order at all costs

Your sales are down and you want to get everything you can in.  All that is on your mind is to get a new customer and get the order in.

 

So you drop the price

You don’t like doing it but the most important thing is to get the order.

But you’re paid on commission.  Wouldn’t you sooner get paid on 10% profit rather than 1% profit?  Or not being paid at all?

 

Wouldn’t you like a system that would help you sell print more profitably?

Matthew has spent over 20 years buying print and negotiating with print sales people.  He has been responsible for multi-million pound print budgets.  Amongst other roles, he headed print purchasing for one of the UK’s leading magazine publishers.

So he has done his fair share of making sure that he gets the best possible deal from printers.

Now he is sharing the methods he uses that make it easy for him to get the deal that he wants.  He is also telling you what you need to do to stop buyers like him driving prices down and down.

 

Announcing the How To Stop Giving Way On Price workshop

By the end of this workshop you will have a system that will let you hold your own when you are being pushed on price.  You’ll learn how to plan when you know you have a tough negotiation ahead.  You will understand how to get the results that you need.

That means you’ll be able to book sales at higher prices.  Your company will make more profits.  And you’ll receive more commission.

 

What will you learn?

The day will focus on three main topics:

  1. The structure of negotiation

Whether you are involved in a five-minute discussion or a three-month set of meetings, all negotiations follow the same structure. If you don’t understand this structure you will struggle to get the results you want.

2. Flexible goal setting

Many people that Matthew talks price with have not done enough planning.  They will find themselves stuck with straight line negotiation.  In the print market, that makes his job as a buyer easy. You will learn how to plan proposals that you have a good chance of agreeing with the buyer without having to give way on price.

3. Key trading strategies

It’s all very well being told you shouldn’t give way on price, but what do you do instead?  Find out other tactics for holding your own.

At the end of the workshop you’ll understand ho negotiation works for the buyer and the seller.  You’ll be able to plan deals that are realistic for both sides. You’ll be able to stand up to buyers who push you on price.  You’ll be in control of price discussions.

 

You will also learn

  • How to improve your negotiation results by over 100% with just five minutes extra work
  • How to control your negotiation in 37 seconds flat (a simple technique that gets great results)
  • How to make the other party feel a winner – at the same time as getting what you need
  • Why the best negotiators use mirroring and how it gives them power over the other negotiator
  • Why many people give their negotiation opponent the advantage in one simple move – and how to avoid making this error

 

Here are the details of the workshop

This is a full day workshop.  Attendance is limited to a maximum of eight participants.  This ensures that all attendees receive plenty of personal attention and that there is sufficient time to discuss the issues raised.

  • All delegates will receive a pre-workshop e-mail briefing.
  • Everyone will work on practical exercises throughout the day.  They will learn by putting theory into practice.
  • Pdf notes are also provided from the day.
  • There is a 30-day e-mail help line after the event.

 

This workshop is presented in conjunction with the IPIA (The Independent Print Industries Association). Full details of the organisation can be found here http://www.ipia.org.uk/

 

Booking Details

To book a single place, please complete the form below.

To book multiple places, please email us at academy@antalis.co.uk

 

Course Cost  

  • One place on the workshop – £175 per place
  • Two places on the workshop – £165 per place
  • Three places on the workshop – £160 per place
  • Four places on the workshop – £155 per place
  • Five places on the workshop – £150 per place

This structure  would apply both if one attendee booked a place on five different workshops or five attendees from one company booked five places on one workshop.

Location & Booking

The Antalis Academy Coalville, Leicestershire
2nd May 2018 | 9:30am – 4:30pm

To book yourself onto the course, fill out the form below.

Tutor Profile

Matthew ParkerMatthew Parker is the founding director of Profitable Print Relationships and has over twenty years’ experience in the print sector. He headed up print purchasing at Future Publishing, one of the UK’s leading consumer magazine publishers as well as a print specialist at many different companies of all sizes and from many market sectors and has worked in agency and marketing environments. Matthew is a regular keynote speaker at print events. His aim is to show print companies the buyer’s view; he also gives printers practical actionable advice on how they can improve their engagement with buyers.

COURSE COST

£175/per person
Includes lunch & all course materials

PLACES AVAILABLE = 8

BOOK NOW

Enquire Now

Call us 01785 253 796 or
email info@ipia.org.uk

02 May 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE

TRAINING

View All
Share Online

The Antalis Academy Introduction to Digital Photobook & Personalised Printing & Finishing Workshop

14 February 2018
10.00
Antalis Academy
Share Online

The Antalis Academy Introduction to Vehicle Wrapping & Vinyl Application Workshop

27 February 2018
10.00
Antalis Academy
Share Online

The Antalis Academy OKI Graphic Arts Workshop

01 March 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Making Appointments by Telephone Workshop

06 March 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Complete Vehicle Wrapping Workshop

14 March 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Realistic Sales Planning Workshop

20 March 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Frame what you Print Workshop

28 March 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Essentials of Selling Workshop

10 April 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Laminating and Finishing Workshop

17 April 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE
Share Online

The Antalis Academy Introduction to Signlab 10 Workshop

18 April 2018
10.00
Antalis Academy, Gateway House Interlink Way West Coalville Leicestershire LE67 1LE