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PPExpo to become PPD LIVE

Posted on February 28, 2017

Following on from the success of January’s PPExpo 2017, show organisers Customer Focus had planned to rebrand the event as Resellex, a broader conference-led reseller event.

However, following clear feedback about the importance and popularity of the PPExpo event for the Promotional Product Industry, and following careful consideration we are pleased to announce that Customer Focus, the producers of the event, are set to give the industry exactly what they are asking for. And more.

Martin Varley, President – Customer Focus, said: “We tried to achieve two things with the name change to Resellex, first a broadening of the show’s content, and second, by adding an the third day we aimed to create an opportunity to help Distributors engage with and share the benefits of promotional products with End-Users, following the lead set by PSI and PPPC.

I recognise that the plans caused some confusion. And we have listened to the sentiment of our Distributors and Suppliers.

Just last year I wrote an article on why entrepreneurs change their minds.

I didn’t expect to be putting my thinking into practice so publicly, so soon, but all that matters is making this event everything the industry wants.

As such, we are committing our full resource to creating an even bigger, more topical and highly engaging industry focused event – bigger and better than ever before.

To clarify the format of the show, we are simply adding a way for distributors to engage with End-Users as they do in many other geographical markets. End-User brands will be able to attend the event in a carefully coordinated way, always accompanied by distributor partners.

And we are placing the industry’s leading media title, PPD, right at the heart of the event. Next year’s show will be called ‘PPD LIVE 2018. A place where the industry launches, shares, learns and connects. We listened to the feedback, and we are incredibly excited about this change.”

This step is a commitment to the industry, taking on customer feedback and a it marks a re-confirmation that the show’s priority is bringing together the industry’s best Suppliers and Distributors for the Nation’s key trade show event, next January.

PPD LIVE 2018 will continue as a three-day event, to be held at the popular Ricoh Arena in Coventry from Tuesday 16th to Thursday 18th January 2018.

The format of the event is largely the same, with the addition of a third day featuring a world-class conference hosting an unmissable series of talks from the very best business leaders, academics, cultural icons, entrepreneurs and marketers from across the world – attracting the biggest and best End-User brands.

These End-Users will either be hosted by their current Distributors or matched with appropriate distributors in a special ‘Brand Lounge’ where  key Distributors will be provided with a meeting space to welcome their guests.

The lounge will feature champagne and canapes all day, meet and greets with key speakers from the seminars and every end user will receive gifts worth over £500. End-User attendance will be limited to around 500, each of whom have a budget of at least £50,000 per year.

We have capacity for around 30 Distributors to have a hosting area. The concept is not new to the industry, and it creates an exciting opportunity for Distributors.

As in 2017 we have extended an invitation to all of the Major Industry Associations around the globe to attend, and we look forward to welcoming them as Delegates and Contributors.

Closer to home we have extended an invitation again to the BPMA to join us, with free exhibition space, to further extend their membership of Distributors, while at the same time helping End-Users see the benefit of buying from professional Distributors that embrace quality and compliance along with creativity and innovation.

Join thousands of people from across Europe’s community as they share, launch and inspire at PPD LIVE, January 2018.

The full PPD LIVE website will be launched Spring 2017.

To exhibit or for further details contact Mark Ragan or Chris Barclay

Email mark.ragan@customerfocus.com  or chris.barclay@customerfocus.com

Call : 00(44)208 068 2944 / 00(44)844 880 2751

 

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