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GET INVOLVED

Call us 01785 253 796 or
email join@ipia.org.uk

GET INVOLVED

Call us 01785 253 796 or
email join@ipia.org.uk

EPIC (Everything’s Possible; Integrated Communications)

ABOUT THIS EVENT

The original EPIP (Everything’s Possible in Print) conference successfully brought brands and agencies in front of the most innovative and exciting products and services our membership has to offer; giving the print industry an opportunity to engage with customers, inspiring them to use more print and use it more effectively. The event has grown both in audience size and reach into the marketing world over the last 3 years, attracting huge support from our membership and the wider industry.

The decision was taken to develop the conference into a campaign that would be even more attractive to our industry’s core customers; a campaign to promote and champion the use of print in the modern marketing mix, showcasing solutions that, when used as a fully integrated part of marketing communications, can bring fundamentally improved results and ROI. The name of this new initiative is EPIC (Everything’s Possible; Integrated Communications) and the aim is to educate and support every touchpoint involved in developing and managing integrated marketing communications. EPIC will hold a series of events, with the flagship London Conference attracting an audience from brand and agency marketeers to see presentations from celebrated thought leaders
and marketing experts.

However, it is equally important to support the printers, finishers, designers, print managers, OEMs, software companies and all the associated services that are part of our industry – with practical help to ensure that once engaged these marketeers are given the best advice and assistance to make their campaigns deliver results. EPIC will be the link between our industry and its customers, developing the original EPIP conference into something that our industry really needs; a way to drive new and more valuable print, while educating and supporting the printers who deliver it.

The print industry is technically capable, innovative and clever; print businesses are masters of production and of course, of putting ink on paper. There is now huge diversification in production methods and a whole raft of new techniques available to the end-user customers who actually buy and use print. Educating the Market

Historically, our industry has struggled to educate our market. We know that our work to educate brands will only succeed if we can help the print industry change the way it engages with end-users and specifiers of our products and services. EPIC demonstrates the intrinsic value in the physical presence of our products in marketing and communications. We know that EPIC must be delivered by the print industry in a way that shows our understanding of digital marketing and of the way our industry has changed and is evolving to support other media.

EPIC Main Conference
3rd July, Congress Centre, London
The event will focus on the importance of finding your business “Why” and how to ensure you deliver that “Why” message across all channels in a fully integrated marketing campaign from inception and execution through to results.

The conference will showcase how, when properly used and understood, print can add value every step of the way and will touch on the many factors that surround great execution: data, design, as well as strategy, and how, if these are not thought through and in place whatever the delivery channel—the campaign will not be effective.

The original EPIP (Everything’s Possible in Print) conference successfully brought
brands and agencies in front of the most innovative and exciting products and services our membership has to offer; giving the print industry an opportunity to engage with customers, inspiring them to use more print and use it more effectively. The event has grown both in audience size and reach into the marketing world over the last 3 years, attracting huge support from our membership and the wider industry.

The IPIA uses the EPIC brand to help champion print to the market and educate and reach out to buyers, encouraging them to re-engage with print and to better
understand innovation in the industry and the real value print has.

BECOME AN EPIC SPONSOR – email Marian@ipia.org.uk

EPIC is good for the entire industry and we need your help to deliver this fantastic initiative. Sponsorship packages are still available and there are a
number of options from table sponsorship through to a place in The Exchange.
Sponsoring EPIC will raise your profile in ways that you could never accomplish alone.
For details on our Silver, Gold and Platinum Sponsorship Packages, please contact marian@ipia.org.uk

BUY A TICKET AND BE PART OF THIS AMAZING DAY

EPIC MAIN EVENT 3rd July, Congress Centre, London

Why you should attend

Top marketers, digital gurus and social thought leaders will share their insights on integrated/cross channel communications. IPIA members attending this inspirational day can expect to network with the end users of their products and services – marketers from brand and agency looking for ways to innovate integrated campaigns.

Our expert speakers will also share  practical ways to keep your own customer journey relevant and engaging. as well as ensuring you have new ideas and new connections to give you a fresh approach to your own marketing challenges.

What you will gain

Together with fantastic opportunities to network with your peers and take part, EPIC/2019 is also staging The Exchange; an area dedicated to sharing the latest innovations and ideas for curious marketers looking for even more inspiration. See below for more information. If you want to take space in The Exchange, contact marian@ipia.org.uk

Who is speaking?

We are delighted to be joined by keynote speakers Peter Docker, author of ‘Find Your Why’, Karen Fraser MBE Credos/Advertising Association and Mark Wright, founder of ClimbOnline and winner of BBC’s Apprentice – plus many others.

You’ll be able to hear the latest thinking and views plus have an opportunity to pose your own questions to our speakers.

What is the format of the day?

It’s a day long conference with registration from 8.30am, finishing at approximately 4.30pm (subject to change)

We’ve got speakers, panel discussions and a chance to network and debate with your peers.

You’ll be provided with lunch and snacks during the day plus a ‘cocktail hour’ at the end of the conference.

KEYNOTE SPEAKERS

PETER DOCKER

Peter wakes up every day to enable others to be extraordinary in what they do. He believes we create greater performance when we connect people to a higher, common purpose—a WHY. When a team is united by their WHY, people feel more fulfilled and team members are willing give a high level of discretionary effort, resulting in a more innovative, resilient and sustainable organization. Peter has engaged at senior levels with many of the world’s largest companies. He illustrates his insights by drawing on examples from his pilot, military, and industry career to explain principles that can be applied in any business. Standing shoulder to shoulder with Simon Sinek and the Start With Why team since 2011, Peter works with organizations around the world to help them articulate their purpose, educate their leaders, and create cultures where each individual thrives. Peter is a co-author of Find Your Why.

KAREN FRASER MBE

Karen leads Credos, the think tank for advertising and commercial communications. Karen created the report series Advertising Pays which shows the £120bn contribution advertising makes to the UK economy. Credos also monitors advertising’s impact on society. The Minister for Women and Equalities took Karen’s work on advertising and young women’s self esteem to the United Nations. Previously Karen has consulted to brands, agencies and government on strategic communications. She has given a speech at a dinner in the House of Lords on advertising and Brexit. Her work has featured in The Economist, The New Statesman, Financial Times, and on Radio 4 and Newsnight and she won a worldwide competition for a place on the Harvard Business Review: Breakthrough Ideas List for her article about corporate reputation.

She was awarded the MBE for services to diversity and advertising in the Queen’s 2017 New Year’s Honours list.

Karen joins EPIC/2019 as a keynote speaker, presenting The Advertising Association and Credos research on arresting the decline of public trust in UK advertising today.

MARK WRIGHT

An award-winning, influential entrepreneur and self taught digital marketing specialist, renowned for his success in winning BBC’s The Apprentice. In securing the winners title, Mark went on to find and develop one of the UK’s fastest growing digital marketing agencies ‘Climb Online’, which is in partnership with Lord Sugar. As the most successful business to have been founded by an Apprentice winner to date, Climb Online boast four UK office locations, a customer base of 400 plus and a multi-million-pound turnover. In January 2017. Mark secured a prime spot on Forbes 30 under 30 list [Europe], for his continuous impact the business sector.

MARK DAVIES

Mark Davies is Managing Director of Award Winning Whistl and he’s on a mission to establish why doordrop is more relevant now than it’s ever been and why it’s the perfect marketing partner. With measurement at the heart of every campaign, Mark will be talking about how doordrop continues to disrupt marketing trends, demonstrating effectiveness at every step.

Whistl are experts in enabling brands to connect with consumers in their homes, applying insight and data analytics to target households that fit specific geo-demographic profiles. Whistl hold coveted awards across a wide range of disciplines; shopper marketing (IPM), doordrop, (DMA) direct and innovation categories (COGS), proving year after year their exacting strategies deliver.The Whistl team create effective in-home campaigns using anonymised GDPR-compliant data sets to target relevant audiences who are most receptive to your brand. Doordrop media and in-home sampling drives measurable response both in store and online.Follow Mark on @doordropmark and Whistl @WhistlUKNews

JON BIRRELL

As CEO of the British Promotional Merchandise Association, Jon is on a mission to inspire, connect and educate the marketing community of the value of Promotional Merchandise as an essential part of the Marketing Mix. Having spent the last 17 years in the Promotional Merchandise industry, Jon has a deep knowledge with experience in different levels of the supply chain in sales, marketing and CSR capacities.

Prior to that, Jon purchased Promotional Products for some key brands, giving him a 360-degree understanding of the benefits and emotive responses that promotional products deliver.

Jon joins EPIC/2019 as a speaker, exploring premiums that have changed consumer perception of brands and what happens to brand growth when merchandise comes into the mix.

Our Keynote speakers are supported by a cast of highly experienced marketeers and industry experts who will revolutionise the way you use your marketing channels, demonstrating how best to make them work together to achieve the greatest impact.

THE EXCHANGE

We invite the Marketers to put their brand marketing challenge to innovators in print in our Ideas Village – a dedicated networking and learning zone.

Whether marketeers are looking for a new way to make an impact, to surprise and delight their customers, or bring new levels of targeting and personalisation to their communications, The Exchange is where they will find answers from IPIA members.

In The Exchange you can meet great new contacts as well as the people and companies who want you to help them make a massive difference to the way they work and the way they take their product to market.

The Exchange opens for breakfast, during the lunch break and for the cocktail hour after the main event has finished.  Take space in The Exchange  – email marian@ipia.org.uk

BOOK NOW

Enquire Now

Call us 01785 253 796 or
email info@ipia.org.uk

03 July 2019
9.00am
Congress Centre, London 28 Great Russell Street London WC1B 3NG

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EPIC (Everything’s Possible; Integrated Communications)

03 July 2019
9.00am
Congress Centre, London 28 Great Russell Street London WC1B 3NG